Misfire Clothing

Behind the Brand

Put together by a small group of friends native to south Florida, Misfire Clothing is dedicated to providing the some of the most unique and softest button-ups & beachwear on the market.

Instagram

All

Out Of

Vacation

Time

Misfire Clothing

”Before I started Misfire a few years ago, I got really into collecting button-up shirts. I found that there were far and few between that actually consisted of soft modern fabrics good for the Florida heat, and neat graphics that don’t come off as tacky.

I needed a creative outlet. I love vintage things. Vintage cars, fashion, & music. I have nostalgia for times I was born too late to live in. Designing vacation shirts is my canvas to express & share these passions in a unique way. And In the process of turning Misfire into a beach brand, I've become more infatuated with the natural beauty of Florida.

Growing up here it's easy to take for granted and forget just how unique South Florida. I've realized how most people dedicate so much money and spend vacation time just to be able to visit where I call home, and I believe it's my calling to be a part of bringing the escapism lifestyle to others."

-Reece.

Behind The Brand

A few moments in time for Misfire

Early Days

Reece circa 2005. This recovered photo set the vibe moving forward.

First Order

The first order from 2023. From the first drop when the site only had a few embroidered tees.

Going Local

The first vendor / car show Misfire attended for 2025 in efforts of building a local fan-base.